Browsing All posts tagged under »strategy«

Diffusion Web: A new framework for market entry decisions

May 14, 2010

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I recently worked with a team at MIT Sloan on analyzing the diffusion challenges faced by¬†Ember Corporation’s wireless network technology. As part of the project, we developed a new framework for cross-market diffusion. This framework is useful for innovators that have technologies with applications in multiple markets and need to decide in which order to […]